How To Boost Your SEO Using Social Media

About Social Media and SEO CompaniesSocial media is one of the most powerful and effective ways to help your website reach the top of the search engine results. Because social media is considered the modern version of word of mouth – which, as all marketing experts and business owners know is the most powerful way for a business to increase and thrive – it is considered a top factor by search engines in the validity and popularity of a website. The means that if your website is receiving a lot of attention through various social media platforms, Google and other search engines will recognize it as more important than perhaps similar websites that are not getting any attention from social media. This will mean they will rank your website higher.

Social Media Platforms used by SEO CompaniesSince it is so powerful, it is worth making social media a priority in your SEO efforts. However, it is important to make the right moves regarding using social media for SEO. Spam is a definite no-no and a sure way to get your website penalized by the search engines. It is also completely ineffective as far as social media success goes. The aim of using platforms like Facebook, Twitter and LinkedIn for optimizing your website to appear higher in the search engine results is to have people sharing links to your website.

Just posting a link to your website in various social media platforms is not going to help you to get your website to rank higher in the search engine results. You need to post information, photos or videos that are so interesting, helpful or entertaining that people interact with the post by “liking”, sharing, retweeting, reposting and commenting on them. This is the kind of activity that search engines will value. It makes sense of course: if people are interacting with your posts, it means the posts must have value of some sort; and since the aim of the search engines is to provide the best possible results for the people who are using them, they will naturally place those results that have high user activity higher in their rankings.

About Target AudienceThe first step is to identify your target audience. Who are your ideal prospects, and what do they like? What do they need in the way of solutions? What information and advice can you offer for free that they will find so helpful they will want to share it with their friends? What statements can you make that they will find so profound that they will not be able to resist reposting and retweeting? What can you post that is so funny or incredible, or otherwise noteworthy that they will just have to share it with everyone they know?

Knowing who your ideal prospect is will help you to work out what problems they may have that you can offer solutions for. It will also help you to figure out what they find funny, amazing or profound. You can join a group or forum where you know your ideal prospects hang out, and just read through their posts. Become familiar with what they talk about, what they find funny and what they are worried about or feel frustrated about. Then find ways you can provide what they are looking for.

Your posts can offer simple tips and ideas, or profound sayings that you know they will relate to and want to share. An SEO company Dubai called SHS Services, shared with us that, in social media, photos and videos are more effective than plain text; so it is best to put your information or profound saying into a photo, or post a video that either has helpful tips or that your market will find funny or amazing in some way. Making sure that your posts in social media are always aimed at providing value rather than trying to get something from the reader is the key to success.

Here Are Some Of The Most Used SEO Tools

There are a lot of different types of SEO tools out there. However, which ones are the most used? If you are interested in finding out, then continue to read on, as we have listed some of the most used seo tools, which you might want to start using too.

1. Copyscape- Copyscape is one of the most commonly used seo tools, and one of the most popular tools that people use. It checks articles for plagiarism, as well as duplicate content. This is a useful tool that is important to use, even if you are 100% sure your content is unique.

2. Google Analytics- This tool has been around for a very longtime, and it is still one of the most used seo tools, and many people from around the world use it. This tool allows you to view where your website visitors are coming from, as well as other useful data. If you run a website, then it is important to understand where your visitors are coming from, as well as other statistics, and Google Analytics allow you to figure out this information and more. If you want to use a great seo tool, then check out Google Analytics.

3. Google Keyword Planner- Everyone who owns a website or produces content must research keywords. Using the right keywords is important because those are the words that visitors will likely type into a search engine, and the search engines will be able to tell that your site has those specific words on it, and your site could end up getting a good rank in the search engines. Google Keyword Planner allows you to research keywords, which can give you an idea of which keywords you should be using throughout your site.

4. Google Trends- Google Trends allows you to find out what is trending, what has trended and so forth. This is useful to know because if something is currently trending and it relates to your website, then you can publish content on the topic/subject that is trending. If you publish quality content on topics that are trending, then your site has a good chance at getting traffic virtually right, so it is worth using Google Trends, and before we forget, we want to mention that Google Trends is completely free to use.

5. Rank Checker- Rank Checker is a popular seo tool that you might be interested in using, but you will need to use it with Firefox, as this is what Rank Checker is compatible with. This seo tool will easy to use and it is designed to check rankings. Just click a button and you will be able to find out a site’s rank, which means if you run a number of sites, you can find out what their ranks are and if the ranks are not that high, then you can find out what you can do to improve the ranks. Rank Checker is free and quick to use, so make sure you check out this seo tool.

6. WordStream- WordStream has quite a few keyword tools you can use for free. You can pay to access some of the tools, but they do offer quite a few free keyword tools you can use. If you need keyword suggestions, then use WordStream.

There are a lot of other seo tools you can use. However, the above six are some of the most popular ones that people use often. Check out some or all of those tools and find out if they can help you and your seo.