Social media is one of the most powerful and effective ways to help your website reach the top of the search engine results. Because social media is considered the modern version of word of mouth – which, as all marketing experts and business owners know is the most powerful way for a business to increase and thrive – it is considered a top factor by search engines in the validity and popularity of a website. The means that if your website is receiving a lot of attention through various social media platforms, Google and other search engines will recognize it as more important than perhaps similar websites that are not getting any attention from social media. This will mean they will rank your website higher.
Since it is so powerful, it is worth making social media a priority in your SEO efforts. However, it is important to make the right moves regarding using social media for SEO. Spam is a definite no-no and a sure way to get your website penalized by the search engines. It is also completely ineffective as far as social media success goes. The aim of using platforms like Facebook, Twitter and LinkedIn for optimizing your website to appear higher in the search engine results is to have people sharing links to your website.
Just posting a link to your website in various social media platforms is not going to help you to get your website to rank higher in the search engine results. You need to post information, photos or videos that are so interesting, helpful or entertaining that people interact with the post by “liking”, sharing, retweeting, reposting and commenting on them. This is the kind of activity that search engines will value. It makes sense of course: if people are interacting with your posts, it means the posts must have value of some sort; and since the aim of the search engines is to provide the best possible results for the people who are using them, they will naturally place those results that have high user activity higher in their rankings.
The first step is to identify your target audience. Who are your ideal prospects, and what do they like? What do they need in the way of solutions? What information and advice can you offer for free that they will find so helpful they will want to share it with their friends? What statements can you make that they will find so profound that they will not be able to resist reposting and retweeting? What can you post that is so funny or incredible, or otherwise noteworthy that they will just have to share it with everyone they know?
Knowing who your ideal prospect is will help you to work out what problems they may have that you can offer solutions for. It will also help you to figure out what they find funny, amazing or profound. You can join a group or forum where you know your ideal prospects hang out, and just read through their posts. Become familiar with what they talk about, what they find funny and what they are worried about or feel frustrated about. Then find ways you can provide what they are looking for.
Your posts can offer simple tips and ideas, or profound sayings that you know they will relate to and want to share. An SEO company Dubai called SHS Services, shared with us that, in social media, photos and videos are more effective than plain text; so it is best to put your information or profound saying into a photo, or post a video that either has helpful tips or that your market will find funny or amazing in some way. Making sure that your posts in social media are always aimed at providing value rather than trying to get something from the reader is the key to success.